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Millet economy and recharged games

#谷子经济29
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This post is translated from Chinese into English through AI.View Original
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The "谷子经济" (Guzi Economy) refers to the secondary economy surrounding ACG (anime, comics, and games) culture, with "谷子" derived from the English word "Goods." It highlights the younger generation's willingness to spend on emotional value. Recent reports indicate that the popularity of Chinese IPs has surpassed Japanese ones, with transaction volumes reaching 1.2 times that of Japan. Chinese games have performed exceptionally well, dominating sales charts. In Q1, sales of Chinese-themed merchandise surged by 167%, with specific IPs seeing massive increases. A report from Guoyuan Securities attributes the rise of the Guzi Economy to the convenience and lower prices of Chinese products compared to Japanese ones. The author reflects on their own purchases, noting they have bought several games over the years, totaling around 700 yuan, including titles like StarCraft and Overwatch, while also considering their spending habits and experiences with gaming.

Note

"Guzi Economy" refers to the peripheral economy of ACG (Anime, Comic, Game) culture. "Guzi" comes from ACG culture, referring to peripheral products related to IPs such as comics, animations, and games, like badges, cards, and keychains. The term "Guzi" is a transliteration of the English word "Goods." [1] It reflects the willingness of the younger generation to pay for "emotional value."
Guzi Economy_Baidu Encyclopedia

I saw a news article mentioning this
Japanese Guzi
American Guzi
National Guzi
At first, I thought it was the stock market
After searching, I found out it wasn't

Note

The popularity of Chinese IP Guzi has surpassed that of Japanese Guzi, with transaction volumes reaching 1.2 times that of Japanese Guzi. Domestic game IPs have performed impressively, occupying half of the top ten IP sales list in the Guzi circle for two consecutive years, with "Love and Deep Space" and "Identity V" topping the sales, surpassing the Japanese Guzi "top streams" like "Haikyuu!!" and "Blue Lock."

In the first quarter, the sales of national style Guzi surged by 167%, with the sales of Nezha IP Guzi skyrocketing by 2346.2%, and the domestic animation "Non-Human" increasing by 1003.5%.

Guoyuan Securities stated in the report "IP Supply and Spiritual Consumption Resonance, Rise of Guzi Economy" published in December 2024 that compared to "Japanese Guzi," "National Guzi" is more convenient to purchase and cheaper, and the rise of domestic IPs combined with the significant advantages of "National Guzi" in terms of channels and prices has jointly driven the development of the "Guzi Economy."

I haven't bought many peripherals
But I have bought a few games
In total, probably over 700
Looking back over time
Since 2010
I spent 380 on StarCraft Taiwan server (at first, it was only the Taiwan server)
148 on the national server Overwatch (it became free two years after I bought it)
108 on the national server StarCraft (it became free the year after I bought it)
19.8 on the Argentine Warcraft III Remastered
9.9 + 12.8 on Steam Terraria (bought twice for the kids to play online)
12.8 on Steam Endless Space
8.8 on Steam Stardew Valley
19.9 on Steam Civilization VI
I almost bought the international version of Minecraft at that time
Fortunately, I only felt dizzy while mining
At other times, I felt dizzy back then
I really couldn't play, so I saved money

I originally felt like I hadn't bought many games
But looking at my order history, I realized I had bought nearly ten games, and there might be some hidden ones I forgot
720/15 years, 48 yuan each year

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